We built Agency Made Easy because running an agency is complicated enough.
The system you use shouldn't be.
AgencyMadeEasy didn't begin with a software idea. It began with an agency owner having one of those weeks that changes the way you look at your entire business. Kenny was running a successful ten-person agency when, almost all at once, three members of his team were sidelined by completely unrelated life events. Suddenly, the systems that had seemed to work just fine… didn't. Client information was scattered across different platforms. Processes had grown organically over the years. One tool handled projects, another stored files, another managed communication, and still another held pieces of client information, and none of them really talked to each other. Something as simple as finding a client login could turn into a scavenger hunt. Kenny wasn't just short-handed. He had discovered how vulnerable an agency becomes when the people who know how everything works suddenly aren't available.
So he called Jen. Jen has been in advertising since 2007 and knows the agency business from the inside out. Before that, she spent twelve years in the U.S. Air Force, where she learned an organizational mindset built on structure, accountability, preparation, and making sure critical information can be found the moment it's needed. Together, they got to work, and AgencyMadeEasy was born. Ridge Media became the first agency on the platform, putting every feature to the test in a real, working agency before it reached anyone else.
"The week three of my people were out, I realized how much of my agency lived in people's heads. Now everything lives in one place. If someone's out, the work doesn't stop. That's the peace of mind I wanted for every agency owner."
— Kenny Ridgell, Co-founder, Agency Made Easy, and owner of Ridge Media
"The Air Force taught me that critical information has to be findable the moment you need it. I built the tool I wish every agency had: one where nothing important depends on one person's memory."
— Jen Jones, Co-founder, Agency Made Easy
The agency evolved. The way we managed it didn't. Agencies spend their days helping other businesses grow, modernize, and become more efficient. Meanwhile, inside our own agencies, we're so busy serving clients that improving our own processes keeps getting pushed to tomorrow.
And the industry kept changing. Digital transformed how agencies work. Teams became more specialized. Clients came to expect more visibility and faster answers. Remote work became the norm. Files, conversations, approvals, strategies, projects, passwords, planners, and processes spread across more and more systems.
Software that works around your agency. Jen didn't want to build another system that forces agencies to change the way they work to fit the software. She wanted the software to fit the agency, because no two agencies are alike.
That's AgencyMadeEasy. It brings your whole operation into one place: client onboarding, contracts and prebills, department work, client communication, and reporting. You set it up around your own departments, services, and people. Your clients get a portal with your agency's name on it, not ours. And when someone is out, the information doesn't leave with them, because it was never trapped in one person's head, inbox, or spreadsheet.
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Let's talk. If any of this sounds familiar, Jen and Kenny would love to show you around.